Researcher(s)
- Kamila Obika, Apparel Design, University of Delaware
Faculty Mentor(s)
- Kedron Thomas, Anthropology, University of Delaware
Abstract
Ralph Lauren’s Global Citizenship & Sustainability strategy, “Timeless by Design,” is positioned on three pillars: Create with Intent, Champion Better Lives, and Protect the Environment. This paper critically examines Ralph Lauren’s sustainability commitments, with a focus on material sourcing, waste reduction, and circularity. While the brand has implemented notable efforts such as Cradle-to-Cradle certifications, collaborations with the Ellen MacArthur Foundation, and investment in innovations such as Natural Fiber Welding technology, a significant action-to-intention gap can be observed between its reporting and measurable outcomes. The brand uses vague statistics when disclosing the environmental sustainability of their material portfolio and does not provide statistics for textile waste apart from that of their distribution centers. Current efforts toward sustainable sourcing, textile waste management, and consumer circular experiences are narrow in scope. Recommendations are presented through the proposed RL2 and Revive programs and material portfolio reworking, which aim to increase product recapture, resale, repair, and recycling to align Ralph Lauren’s practices with its defined circular economy principles. By strengthening its transparency, scaling already implemented innovations, and integrating circularity across its full supply chain, Ralph Lauren can bridge their circularity intention-to-action gap. These sincere efforts will not only enhance brand credibility but also position Ralph Lauren as a pioneer in the transition toward a truly circular, low-impact luxury fashion industry.